AI - Blueshift
Empowering businesses to deliver hyper-personalized customer experiences through AI-driven intelligent engagement platform, Blueshift.
- Name
- Blueshift -https://blueshift.com/
- Last Audited At
About Blueshift
Blueshift is a leading intelligent customer engagement platform that utilizes AI to help businesses engage their growing user base at a hyper-personal level. The company offers a range of services including cross-channel campaigns, real-time Customer Data Platform (CDP), and advanced Customer AI and Content AI.
Blueshift enables businesses to improve customer experiences through 1:1 recommendations, tailored content, and dynamic customer journeys. For instance, Zumper used Blueshift's platform to improve customer experiences for existing renters and re-engage previous customers by implementing 1:1 recommendations, advanced triggers, and testing and optimization.
Udacity, another Blueshift customer, was able to increase engagement and purchase rates while becoming more efficient by having a centralized platform to orchestrate engagement and activate their first party data.
Blueshift's AI technology helps customers increase total ROI by 781%, as shown in Forrester TEI Report. The company provides a range of solutions for various industries such as retail & e-commerce, personal finance, media & publishing, edtech, and digital health.
Some of the key features of Blueshift's platform include campaign journeys, audience segmentation, profile unification, and advanced customer insights powered by AI. The platform also supports multiple channels including email, SMS, mobile app, website content, paid media, cloud apps, and WhatsApp.
Blueshift connects seamlessly with the technologies your team uses, making it easy to integrate with other marketing tools and systems. The company has strategic partnerships with integration partners and agency partners to help deliver world-class customer experiences.
Some notable Blueshift customers include LendingTree, which increased engagement, monthly active users, and improved workflow efficiencies by building connected lifecycle journeys. Other customers have used Blueshift to reduce abandonment, nurture leads, retain subscribers, drive engagement, and grow their lists.
To learn more about Blueshift's products and solutions, visit their website for customer case studies, product updates, documentation, and developer portal resources.
