AI - Brandwatch
Empowering businesses with actionable consumer insights from social media and digital channels through Brandwatch's innovative AI-driven solutions and commitment to privacy.
- Name
- Brandwatch -https://www.brandwatch.com/
- Last Audited At
About Brandwatch
Brandwatch is a leading technology company that specializes in consumer intelligence, social media management, and influencer analysis. Based in Brighton, United Kingdom, the company was founded in 2007 and has since grown to become a global player in digital marketing and social listening solutions.
Brandwatch's mission is to help businesses make informed decisions by providing them with valuable insights from consumer conversations across various digital channels. They offer multiple solutions for understanding, collaborating, monitoring, responding, discovering, and analyzing consumer data. Their Consumer Intelligence platform allows users to monitor brand mentions, track competitors, and identify key influencers in real-time. Previously known as the Falcon suite, Brandwatch's Social Media Management solution enables businesses to manage multiple social media channels from a single interface. Additionally, their Influence product, formerly Paladin, assists companies in discovering and engaging with relevant influencers for their marketing campaigns.
Brandwatch's offerings reflect their commitment to innovation and harnessing the power of Artificial Intelligence (AI) to help businesses make data-driven decisions. Their sophisticated AI algorithms analyze vast amounts of consumer data from social media channels, online forums, blogs, and news sources in real-time, providing valuable insights for brands to better understand their customers and stay on top of industry trends.
Notable achievements for Brandwatch include being recognized as a leader in the Forrester Wave: Social Media listening report multiple times, and receiving several awards for their exceptional customer service. They have also formed strategic partnerships with various industry leaders to expand their offerings and better serve their clients.
With a strong focus on privacy, Brandwatch ensures that all data is handled securely and ethically. They are dedicated to providing businesses with valuable insights while respecting consumer privacy rights.
