AI - Freshpaint
Empowering healthcare marketing with HIPAA-compliant data solutions for secure patient privacy and enhanced customer journey insights.
- Name
- Freshpaint -https://www.freshpaint.io/
- Last Audited At
About Freshpaint
Freshpaint is a data platform specifically designed for the healthcare marketing industry. They bridge the gap between patient privacy regulations and digital marketing by offering a HIPAA-compliant solution. Freshpaint replaces all unsafe tracking technologies with a BAA supported platform, ensuring sensitive data remains secure. By default, they block data to any non-compliant tool, thereby reducing compliance risks caused by human error.
Moreover, Freshpaint preserves the visitor journey by creating an anonymous identification for every visitor, enabling healthcare companies to get a complete view of their customer journey while protecting patient privacy. Their offerings include HIPAA-Compliant Analytics and Advertising, as well as the ability to centralize data in their warehouse.
Freshpaint's solutions prioritize privacy, with features such as secure server-side connections, event tracking via Google Tag Manager, and precision autotracking. Notable healthcare organizations trust Freshpaint for their marketing needs.
